Diving into the concepts associated with brand recognition, I implemented various techniques such as abstraction, dramaturgy, sequencing, and investigative dynamic cropping. The project involves scanning, enlarging, and utilizing Haribo's iconic packaging to create a publication and a risograph-printed poster.
Spring 2023
Spreads focusing on typography, and identity through colors, typefaces, and characters.
A5 saddle-stitched booklet on glossy paper.
A risograph-printed poster that encapsulates the brand's identity.
11 x 17 , Duo-color (Scarlet Red + Violet).